Previously we presented an interface for Magento platform in which the basic features were discussed. In the second part, we will be focusing on hosting and other additional features of Magento.
Hosting of Magento
A hosting server with pre-installed Magento is a great option especially when it comes to small companies and startups. This is because non-techie staff will be relieved to know that they don’t need to work with platform installation. Moreover, such hosting companies offer basic support when a particular company faces any issue in their website. However, as an expert advice, it is recommended choosing a professional way that is to hire php programmers in Canada.
Design of Magento
After the platform is ready, you need to focus on the aesthetic appeal of the page. The appearance of the website also plays a major role to grab in potential customers. This can be made easier by hiring a professional web designer. Choosing an appropriate theme totally depends on personal preferences or you can also choose to create a customized for better performance. Make sure that the logo of the company is clearly visible as it is the most important perspective of the website. Also, do not forget to make the site mobile friendly because in today’s generation most of the visitors come from mobile versions.
Configuration of catalog
After brushing up the front page of the website consider, filling the rest of the pages with proper relevant content. Depending on the business type you should also add specific abilities to make your website user-friendly, informative and efficient. Keeping the customer’s positive experience in mind it is a top priority to provide a smoother platform where they can go through the products or services easily. The basic point is if the customers feel confused they will leave your website. Therefore, while increasing the aesthetic appeal it is also important to keep it simple and understandable.
In the e-commerce platform like Magento, a number of products can be grouped under various categories. You can create one or more categories along with sub-categories. Usually, there is a right and left sidebar that holds the landing page in between. A category page is important if you have multiple services and/or products. This allows customers to sort out the items properly. Like this, there are lots of items and factors to be included to increase the overall maintenance and perspective of the website. Also, these features and tabs stay at the backend which means, they are invisible to the user. For further assistance and increased performance, you need to hire Magento programmers in Canada.
Apart from development, another major factor that comes into play is digital marketing. The catalog tab present in the platform contains some sub-tags which are related to SEO. These include Search, Tags and URL Rewrite Management. The sub-tags allow digital marketers to change a link for better search engine results. The installation of a reliable analytics package is important to get the latest statistics of the visitors.